It may not yet carry the weight of the Fortune 500, but it should. Business Ethics magazine just released its seventh edition of its list of the 100 Best Corporate Citizens. The magazine declares this list a celebration of "companies that excel at serving a variety of stakeholders well."
It simply is not a matter of how well public companies serve their stockholders today, but whether or not they provide good jobs for employees; contribute to a cleaner environment; relate well to their communities; have good governance practices; and, produce reliable products for their customers. All that in addition to being able to provide a return on their shareholders' investments.
The companies that live on the list of 100 Best Corporate Citizens are great examples of what we mean by Citizen Brands. This is the list we all should be striving to be on in the future. These are the companies that understand the new realities of being truly engaged with their stakeholders and not simply doing business as usual.
Two questions to consider. Could your company or client make this list today? What would have to happen to make your company or client eligible to be one of the 100 Best Corporate Citizens?