It's May, so there must be television ratings sweeps in the air. Nothing else can explain what ABC is up to with their airing on May 9 of "Fatal Contact: Bird Flu in America." The title sounds more like a documentary than a fictionalized account of the worst of what might happen if a pandemic hit the USA.
On the other hand, I couldn't agree more with Steve that once again, companies seem to be unwilling to make crisis management planning a priority. At Barkley Evergreen, we constantly preach to our clients that crisis management needs to be part of their ongoing operations, not something they keep in a closet and bring out to use only when bad things happen.
The problem with the ABC movie is it will either drive people to be frantic about what might happen or it will be dismissed as simply sensationalized drivel meant to drive up ratings. What we need are the facts and rational thinking to make sure we understand what can really happen. Then we need to work together so that all companies and organizations are working ahead of time to be fully prepared to handle any situation. That is the definition of real crisis management.