Tim Daly and Chandra Wilson will be our ambassadors for the 2008 edition of Lee National Denim Day. The TV docs are teaming up to tell America to wear their jeans on October 3 and give five bucks to fund critical research in the fight against breast cancer.
This is the 13th year for Denim Day. Lee Jeans and Barkley created the program in 1996 and today it is a model for grassroots cause branding programs. Our partner, the Entertainment Industry Foundation and its Women's Cancer Initiatives use the millions of dollars raised to fund collaborative research teams at a dozen leading cancer research institutions nationwide.
As our client at Lee, Liz Cahill said, "We've learned from our incredible team of scientists in Lee Labs that just like jeans, one cancer treatment does not fit all. Through our Lee Labs for translational research, the early detection blood test, and our work with the National Breast Cancer Coalition, we're making a significant impact in finding and treating this disease in its many different sub-types and arming people with the information they need if they're faced with a diagnosis."
Companies, organizations or individuals wanting to form their own teams can begin signing up June 5th at denimday.com. And then be ready to wear your jeans and make a difference.