More teens die in car crashes than any other single cause of death. 5,000 per year. The Ad Council just released a new campaign aimed at curbing teenage reckless driving. The campaign is in concert with Attorneys General around the country and was developed by Y&R/NY.
The key thrust behind the "Speak Up or Else" campaign is peer to peer pressure empowering teens to say something to friends who aren't driving safe. People do listen to their friends. Friends just have to be willing to step up. In fact, a survey tells us that eight in 10 teens will alter their driving behavior if a friend tells them they are uncomfortable with the way they are driving.
Click here to check out a news release as well as some of the campaign elements. Social media is a big play as you would expect with any campaign targeted to teens as well as more traditional elements. Check out this widget you can embed which contains all elements of the campaign. A great PSA plays when you click on it here. Tell the teens in your life about this campaign.
