The new and improved Lee National Denim Day website launched in the wee small hours this morning. A big thanks goes out to many of our partners at Barkley for burning the midnight oil to make our kickoff deadline.
For our clients, Lee Jeans and the Entertainment Industry Foundation , this is an important launch. This is year 14 of the program and in a troubled economy, Denim Day is the kind of grassroots program that anyone can participate in. Wear your jeans on Friday, October 2 and pay five dollars to help support specific research being done by the best researchers in the world.
We have a very special ambassador this year. It is our first Denim Day alum to do a return engagement for us. Christina Applegate helped us with Denim Day the first time in honor of her mother's fight against breast cancer. This year, Christina is doing it for herself as she battles back from her own bout with the disease. And she is representing survivors everywhere, as you will experience when you visit DenimDay.com.
Now is the perfect time to sign up your company, civic group, Scout troop, religious group, school or start your own team of family, friends and neighbors. Five dollars can make a difference.
