More evidence that green is good. A national survey released yesterday says consumers are willing to pay more at the cash register for environmentally-friendly products. The number - a whopping 76 percent.
The survey was conducted by an arm of the Opinion Research Corp. The data also reveals that when consumers put on their employee hat and go to work that 74 percent believe their companies should be taking action to lead eco-friendly initiatives.
A spokesperson for ORC said the findings "seem to debunk a common perception that people will go green as long as it doesn't cost them."
