Citizen Brand

Happy Thanksgiving (with help from Adam Sandler)

Gift Cards that give back

Barkley client GiveCard is open and ready for business at GiveCard.com . It's the best way to give someone a gift card this holiday season because it's the gift card that gives back a little to your recipient's favorite charity. Watch this television clip from Buffalo to find out how easy it is to buy a GiveCard.  

The original music video

Just for fun, let's travel back to 1969 and what might just be the first ever music video. It's the Beatles concert on the rooftop of the Apple Records building in London and one of their best - Get Back.

Cause keeps on ticking

The 2009 edition of the PRWeek/Barkley Cause Survey released this week sends a clear message that cause branding programs work even in tough economic times.

That's good news for all of us who believe that cause programs are one of the single best ways for a brand to create permanent connections with their customers. And good for non-profits who are hit hard by the economy and need new, effective ways to gain dollars and volunteers for their missions.

You can download a copy of the 2009 survey at the Barkley website. We would love to hear your comments on the findings and the accompanying article featuring some of the most successful cause marketers today.