Barkley has been proud to be the agency partner for the March of Dimes for over three years now. It is a fantastic organization that has been doing great work for 70 years and counting. The MOD's focus has always been on the health of children. In the past decade, March of Dimes has made prematurity its primary cause. It is sometimes an uphill battle because even though premature births continue to rise and the links between premature births and lifelong health issues become more apparent - most of us still don't see it as a big problem.
It is, however, a big problem. And the persistence of the March of Dimes in focusing our collective attention on it is beginning to pay off. The organization is using many forms of communication to get the word out. Here is the newest Barkley produced PSA that carries a strong message about prematurity.