Citizen Brand

Felicity Huffman talks up Lee National Denim Day

It's almost time to put on your jeans and fight breast cancer. The 15th annual Lee National Denim Day is Friday, October 8. Go to www.denimday.com and sign up today. If you have already signed up, tell a friend to get on over there and support leading research in the fight against breast cancer.

Coming Home

Barkley has been proud to be the agency partner for the March of Dimes for over three years now. It is a fantastic organization that has been doing great work for 70 years and counting. The MOD's focus has always been on the health of children. In the past decade, March of Dimes has made prematurity its primary cause. It is sometimes an uphill battle because even though premature births continue to rise and the links between premature births and lifelong health issues become more apparent - most of us still don't see it as a big problem.

It is, however, a big problem. And the persistence of the March of Dimes in focusing our collective attention on it is beginning to pay off. The organization is using many forms of communication to get the word out. Here is the newest Barkley produced PSA that carries a strong message about prematurity.

No laughing matter, but.....

London agency Kitcatt Nohr Alexander Shaw has produced one of the best PSA's I have ever seen. It is for WaterAid. We all know how much young kids love to make jokes and laugh about anything having to do with - let's see how do I say this - going number two.

But it is that insight that makes this spot so powerful. Watch it and see what I mean.