Leave it to The Onion to cleverly throw dirt on the grave of a business model that is past its prime. Click here and be ready to laugh out loud.
The sad news is that Blockbuster is a brand that could have owned the movie at home market if they had thought about what their customers wanted instead of thinking they were in the business of renting movies to go. Their customers want at home entertainment and they want it as convenient as possible on their terms, not on Blockbuster's terms.
Reminds me of the analogy that our founder at Barkley told many times to demonstrate that a company needs to think about its business through the eyes of its customers and act accordingly. The analogy - a person wants to buy a drill because they need to drill a hole, not because they want to own a drill.
Like I said, leave it to The Onion to put another nail in the Blockbuster coffin.