Citizen Brand

Denim and five bucks: a powerful duo

Friday, October 2 is Lee National Denim Day and registrations are pouring in from all over. If you haven't registered, you can do so right now at http://www.denimday.com

Register yourself, your company or organization or form your own team. It's easy to do. And you can see what your donation does in the fight against breast cancer here. 

And if you happen to be in the Kansas City area on Friday, October 2, head downtown to the KC Live venue in the Power & Light District and see our 2009 Ambassador, Christina Applegate. The public celebration starts at 3:30.

The power of denim and five bucks is a wonderful thing.

Denim Day kickoff

The new and improved Lee National Denim Day website launched in the wee small hours this morning. A big thanks goes out to many of our partners at Barkley for burning the midnight oil to make our kickoff deadline.

For our clients, Lee Jeans and the Entertainment Industry Foundation , this is an important launch. This is year 14 of the program and in a troubled economy, Denim Day is the kind of grassroots program that anyone can participate in. Wear your jeans on Friday, October 2 and pay five dollars to help support specific research being done by the best researchers in the world.

We have a very special ambassador this year. It is our first Denim Day alum to do a return engagement for us. Christina Applegate helped us with Denim Day the first time in honor of her mother's fight against breast cancer. This year, Christina is doing it for herself as she battles back from her own bout with the disease. And she is representing survivors everywhere, as you will experience when you visit DenimDay.com.

Now is the perfect time to sign up your company, civic group, Scout troop, religious group, school or start your own team of family, friends and neighbors. Five dollars can make a difference.

Lee National Denim Day

There is still plenty of time to join the fight against breast cancer and wear your favorite jeans at the same time.  Friday is the 13th edition of Lee National Denim Day and all you need to do is head over to www.denimday.com and sign up.

You can join an existing team or start one of your own and invite all your friends, family and coworkers on board.  Five bucks gets you a seat at the table and a chance to don your jeans for a cause instead of just because.

Your donation goes directly to a team of researchers at America's leading cancer research institutions.  Lee Jeans has teamed up with the Entertainment Industry Foundation to create the Lee Translational Laboratories where research is currently underway that is destined to lead to new breakthroughs in the fight against breast cancer and perhaps other cancers as well.

So get your good jeans washed and go to denimday.com and donate a five to fight breast cancer this Friday.

Lee National Denim Day - 2008

Tim Daly and Chandra Wilson will be our ambassadors for the 2008 edition of Lee National Denim Day.  The TV docs are teaming up to tell America to wear their jeans on October 3 and give five bucks to fund critical research in the fight against breast cancer.

This is the 13th year for Denim Day.  Lee Jeans and Barkley created the program in 1996 and today it is a model for grassroots cause branding programs.  Our partner, the Entertainment Industry Foundation and its Women's Cancer Initiatives use the millions of dollars raised to fund collaborative research teams at a dozen leading cancer research institutions nationwide.

As our client at Lee, Liz Cahill said, "We've learned from our incredible team of scientists in Lee Labs that just like jeans, one cancer treatment does not fit all.  Through our Lee Labs for translational research, the early detection blood test, and our work with the National Breast Cancer Coalition, we're making a significant impact in finding and treating this disease in its many different sub-types and arming people with the information they need if they're faced with a diagnosis."

Companies, organizations or individuals wanting to form their own teams can begin signing up June 5th at denimday.com.  And then be ready to wear your jeans and make a difference.

Happy Lee National Denim Day 2007

It's not too late to throw on your jeans and mosey on over to DenimDay.com to make your five dollar donation to fund research looking for early detection of breast cancer.  That is where the money donated for Lee National Denim Day goes now.  It's not just about building awareness or education anymore.  Your five dollars goes directly to researchers at some of America's leading research clinics who are working together on a landmark project.

So give up that Starbucks just one day and help these incredible scientists in their mission.  Today, wearing your jeans means something very special.