The sports world is in alignment now. March Madness approaches. Baseball's spring training is underway. And Tiger Woods is back playing golf. Nike never misses a trick with Tiger. This spot heralding his return is pure genius.
It's April and those darn azaleas are blooming again in Augusta, Georgia. The Masters is upon us, one of the most uniquely branded sporting events ever. It is one of those rare championship events that is played on the same venue each and every year. (Wimbledon in tennis might rival Augusta for the uniqueness factor.)
CBS will be showing us the pretty pictures of all the flora and fauna and the announcers will be careful not to call those watching the golfers in action "fans." The term is "patrons."
Okay, the stuffiness of Augusta is a bit annoying, but you have to admit there is a clear brand image for this event and it is the one event all professional golfers hope to win in their career.
Another unique brand will likely win his fifth green jacket this year - Tiger Woods. I am a big fan of Tiger and not just because he's a winner on the golf course. I like the way he handles himself on and off the course. He is a winner because I believe he wants it more than anyone else playing today. His focus is unprecedented. His desire to keep improving is also unprecedented. Tiger Woods can teach us all lessons on how to conduct ourselves in our jobs and life. This Fast Company article reinforces that thought.
As a sports fan and a lover of golf, I'm thrilled that I can witness this kind of performance and experience history in the making.