Ernie Schenck kicks off the week with a look at where our brave new world might be headed.
We all love our technology and what we can do with it but we also would like to know that privacy is still a sacred concept. Of course, we are right in the middle of this battle since our job in marketing communications is dependent upon finding out as much as we can about "the audience." The conundrum for us (at least for me) is that we all are able to argue all sides of this debate.
The more information we have on our audiences, the better we can develop products and services that make their lives better, easier, cheaper, etc. On the other hand, the more information we have on our audiences, the less privacy they have. And there exists a greater possibility that this information will fall into the wrong hands. 'Tis a tangled web indeed.
Check out Ernie's post and watch the flash animation and let's talk about this issue a bit.
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