Chevy smart or not?

I can't decide if Chevrolet is the smartest company in the world right now or the most naive?

McLir explains.

If you decide to make your own commercial, please let me know.  I want to see it.

Comments

[McLir]

I've been wondering the same thing: Was this move by Chevy brilliant or naive?
After the Bush and Chaney Sloganator...
http://politicalhumor.about.com/b/a/088547.htm
...the net-savvy would normally avoid handing controversial product images to the masses.
Then again, there is the addage, "there is no such thing as bad publicity."
It may be that Tahoe has just increased its name-recognition.

Interestingly, the Chevy site has disabled the ability for culture-jammers to link to their own jams.
But the "offending" mixes are still available on the site.

As an Internet phenom, this ranks a category 1 or 2 (hitting the bloggers and news junkies primarily).
If I had to place a bet, I'd say that not only did Tahoe make it's mark (name recognition), it probably did this intentionally. Tough to tell but that's my bet.

-- McLir
PS: Thanks for the link!

[Mike Swenson]

Given the attention they have received in just the blogs I read, I would say they are getting buzz. The question is what will the buzz result in at the end?

[Matt Bretz]

Have you seen the Master Card ad?

It is promoting a contest for consumers to develop their own "Priceless" spot.

Some really great brand stories can be found and told through this contest.