Our client, Lee Jeans, made a big announcement today regarding their signature cause branding program benefiting the fight against breast cancer, Lee National Denim Day.
Here are the details about Lee's new partnership with The Entertainment Industry Foundation.
The first ten years of Denim Day have been focused on education and awareness. The second decade of Denim Day will focused on funding specific research projects working to find a cure to breast cancer.
It will be exciting to see where the second decade of Lee National Denim Day leads all of us who have been on this ten year journey.
I saw that announcement and was excited to see that they are beginning a new program...
Posted by: Wendy | Friday, May 26, 2006 at 08:28 PM