As we head into a long holiday weekend in the States, check out this new magazine called Lunch. Just when you thought maybe there were no new, refreshing magazine concepts left to launch, here comes Lunch. What is it?
"LUNCH is a magazine for the smart, savvy (post)consumer aged anything between 16-60 years old; LUNCH is more an attitude than an age. Value-conscious but increasingly aware of living a lifestyle paradox: responsible, trendsetting but also trend-driven. Wears Blackspot as well as Converse. Loves shopping, buys organic food and drinks Diet Coke, wears People Tree as well as H&M, weekends in the country, frets about global warming but flies EasyJet, wore a MakePovertyHistory band, loves festivals, breaks into a trot when approaching Selfridges. Has probably boycotted Nike, Nestlé et al, albeit temporarily. Loved No Logo and Supersize Me, reads Vogue and Closer.
Recognise anyone?"
Thanks to Audeamus for pointing this out to us.
Well, I can't say that I'm digging the title of the new magazine ("Lunch"? Really? Is that the best they could do?) but the content sounds like it could be interesting. Thanks for the heads-up.
Posted by: thebizofknowledge | Friday, June 30, 2006 at 06:05 PM