National Parks and Blueprints

What could a national park and a blueprint possibly have in common you might ask?

  The common thread is a new print public service campaign from the National Parks Conservation Association and a pro bono effort from Young & Rubicam, Chicago.  It's a great campaign that has blueprints for Yosemite Falls, the Delicate Arch and a Sequoia tree and the payoff line is "It's not like we can make new ones."

The ad campaign is a continuation of the NPCA's overall campaign to educate the public and put pressure on elected officials to recognize the deteriorating conditions of America's national parks.  The group's effort began with the release of a report in 2005 titled "Faded Glory."  If you have visited even one of our national parks, please take time to glance at this report and think about what you can personally do to convince our elected officials of this need.  If you have children, grandchildren or are contemplating having one or the other, think about what we are leaving them as a legacy if we continue to ignore our parks.

So I am renewing my mission launched in April to respectfully request that each of you make some noise about helping America's National Parks get the proper budget support they deserve.

If our elected officials can't get their act together, then we may have to resort to this idea:  corporate sponsorship of our national monuments.  Thanks to Ernie Schenck for the post.