Thursday, July 06, 2006

A better role than 007

I reported to you a few weeks ago that our client, Lee Jeans, has named a new beneficiary to begin its second decade of fighting breast cancer.  And today, one of the first benefits of that new partnership with the Entertainment Industry Foundation was announced.

Hm_pierce_photo Pierce Brosnan, one of Hollywood's biggest stars, will be the lead ambassador for Lee National Denim Day in 2006.  One of the things that is great about this is that Brosnan is currently the Honorary Chair of EIF, so his willingness to be spokesperson this year is a great way to kick off the new partnership between Lee Jeans and EIF.

If you or your organization have participated in Lee National Denim Day over the past ten years, we offer our thanks.  If you have never participated before, we invite you to check it out and consider coming on board in 2006.

For more details, go to DenimDay.com.

Jul 6, 2006 7:58:20 PM | cause branding, cause marketing, corporate social responsibility, Doing Good, Entertainment Industry Foundation, Film, Good News, Lee National Denim Day, Nonprofit

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