The Cause Generation

If you are between the ages of 18 and 30, then it is likely you are part of the generation that will tip the balance in moving cause and corporate social responsibility from a nice to have in business to business as usual.

Proof of this comes from the 5th Annual College Explorer Study sponsored by Alloy Media + Marketing and conducted by Harris Interactive.

Calling all brands.  Are you paying attention?

Comments

[Jack Yan]

That’s refreshing to hear. Ever since I began studying this group in the early 2000s, I noticed two groups: one is the group you mentioned, the other is a “slacker” group that “doesn’t care”. But I agree, generally, that CSR is stronger among this group than, say, with Generation X.