Tuesday, August 22, 2006

Goodwill or not?

No doubt I will return with some thoughts about my weekend in Utah at the Public Innovators Summit, but I need to digress right now and let you in on an evolving case study going on with Goodwill Industries in Virginia.

Andrea over at New Millenium PR reported this weekend about a situation  that raises all kinds of ethical and reputational issues for Goodwill.  I urge you to read it and either comment here or join the growing discussion going on over at Andrea's place.

Aug 22, 2006 7:09:17 AM | Crisis Management, Doing Good, Ethics, Image, Non profit, Reputation

1 Comment

Andrea Weckerle

I spoke with Aimée P. Walters, Goodwill's Director of Marketing & Communications, today and she shared the organization's side of the story.

Posted by: Andrea Weckerle | Tuesday, August 22, 2006 at 09:33 PM

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Goodwill postscript You can read Goodwill's response over at Andrea's. She was able to talk with someone at the organization to explain their side of the story.

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