To cause or not....part 2

It's been a while since I last posted.  I have some new responsibilities at our company and that has kept me otherwise occupied.  More on that in a future post.

Meanwhile, Selfish Giving has joined the discussion regarding the merits of cause branding.  I like his closing point:

"Inger suggests that if companies really want to help, they "should pay their fair share of taxes.  Then education, health care, research and other priorities could receive greater funding, with no strings attached."  Right.  Given the choice between waiting for Uncle Sam to mail me my no-strings-attached check or cause marketing my way through Corporate America, I'll take the risk of one day having to admit that I only have myself to blame.

On a related note, our public relations firm had a great meeting last week with Julia Hood, editor of PRWeek magazine, to discuss the second installment of our joint cause branding survey.  It will be published in late October.  We discussed how we might be able to go in some new directions this year and in the future.  We are all thinking about the various options we discussed and will be making a final decision on our direction for 2006 very soon.

Our objective is to keep providing new information and data that all of us committed to cause branding can use to improve our programs for everyone involved.

Comments

[Wendy]

Thanks for the point - great article. Funny thing is, this post from your blog came up as a result in a search I'm doing for Jeff!
Best regards...