This week's edition of PRWeek has the 2007 edition of the Barkley Cause Survey. This is the third year of our partnership with PRWeek to add to the conversation about cause branding and its growing influence in the world today. This year, we conducted a roundtable discussion featuring cause leaders from agencies, corporations, non-profits and the media.
You can download a pdf of the PRWeek/Barkley Cause Survey here or if that doesn't work, go to the Barkley website.
I'm on the road this week, but will comment more in the coming days on what we learned and what we think it means. One thing we know for sure is that cause is not going away. It continues to gain stature as an authentic way for companies to give back; for non-profits to grow their missions; and, for we as consumers to get engaged in the things that make a difference to us.
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