Citizen Brand: AIDS in Africa

Tuesday, November 06, 2007

AIDS in Africa

Thanks to Ernie Schenck for pointing us to this deeply moving PSA about AIDS in Africa.

Nov 6, 2007 9:41:50 PM | Africa, AIDS

2 Comments

wow. i appreciate the insight they worked from (the lack of elderly) to drive home a dire point.

Posted by: andy woolard | Tuesday, November 06, 2007 at 10:19 PM

Very powerful! They used all of the 6 principles outlined in the book “Made to Stick” by Chip and Dan Heath – it is simple, unexpected, concrete (clear), credible, emotive and it tells a story. It would be interesting to measure how effective this video is. It could be added to the YouTube Non-Profit section where there is a donate button next to the video to enable a direct call to action. This would then help to measure success.

Posted by: Soul Economy | Friday, November 09, 2007 at 05:41 AM

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