The Pepsi Challenge

  

Pepsi has thrown down the gauntlet. Instead of spending tens of millions of dollars on Super Bowl advertising, the soft drink giant will give $20 million to causes. This very idea was discussed here on Citizen Brand a couple of years ago. Give Pepsi credit for stepping up and making it happen.

Will others follow suit in the days to come before America's newest holiday called Super Bowl Sunday comes calling? Maybe not this year, but if Pepsi sees a return on this cause investment in the form of consumer love and soda sales, others may look at being copycats in 2011.

Of course, it isn't too late for 2010. In fact, with the feel good story of the New Orleans Saints as the predominant story line for this year's Super Bowl, what better time for a brand to step up and do something good.

Pepsi was first. Who will be second and third and fourth?

Comments

[Jane]

The links for the Causes to consider are not coming up. I wanted to look at the Ovarian Cancer Research Fund becuase I want to edit a book of letters together of uterine and ovarian cancer stories written by either survivors or loved ones of survivors or victims to the illness and I would like all my proceeds to go to uterine and Ovarian Cancer Research. Only I can not afford the advertising for hte letters.

[Mike Swenson]

Thanks Jane for the heads up. All the links but that one are working. Here is the URL for it so you can link to it. I will try to change it.

http://www.ocrf.org/

Let me know if you have trouble with this link.

Mike

[DC]

I hear on the radio that pepsi will give out grants to people who have good Ideas and the public will vote on them. Where do we post cuz I got many and they are ready to be heard and implemented

[DC]

do I need to be affiliated with anybody. , Have a web site? cuz just getting this dn was hard enough I do not have the skills to do a website. But I can write and build an electric Rickshaw to be operated in my town by the local students

Sorry but not a big computer user. That is where some of the grant money would be spent

[Renaissance Clothing]

Congratulations to PEPSI!!! great company!!! great cola!! you're the BEST

[JOSEPH L. VERA]

SIR, I HAVE AN IDEA FOR A COMPANY, WHERE DO I SUBMIT IT TOO.
THANKS. JOSEPH L. VERA

[medieval dress]

Kudos to pepsi for this act. :) I know all the blessings will come back.

[Maternity nursing clothing]

Pepsi's success under Guth came while the Loft Candy business was faltering.

[I Need Money Desperately]

I hope they will set as an example to other companies. :)