Barkley has been proud to be the agency partner for the March of Dimes for over three years now. It is a fantastic organization that has been doing great work for 70 years and counting. The MOD's focus has always been on the health of children. In the past decade, March of Dimes has made prematurity its primary cause. It is sometimes an uphill battle because even though premature births continue to rise and the links between premature births and lifelong health issues become more apparent - most of us still don't see it as a big problem.
It is, however, a big problem. And the persistence of the March of Dimes in focusing our collective attention on it is beginning to pay off. The organization is using many forms of communication to get the word out. Here is the newest Barkley produced PSA that carries a strong message about prematurity.
I love this video and have blogged and tweeted it. We are doing everything we can to get the word out. Every year, half a million babies are born to soon in America. Premature birth is the leading cause of newborn death. November 17th is Prematurity Awareness Day and it is when we fight. Join the BloggersUnite to Fight for Preemies event. Help us get the word out. http://bit.ly/a6y8hj
Posted by: ModBev | Tuesday, September 07, 2010 at 04:41 PM
Subtle and poignant. Nice work, Barkley.
One of my all-time favorite PSAs is "Embrace Life" out of England: http://www.youtube.com/watch?v=h-8PBx7isoM
Posted by: Sarah Hemme | Sunday, September 12, 2010 at 10:31 PM