Citizen Brand

Horse Race Journalism

As the famous line goes - "We have seen the enemy and it is us."  We want to believe that we are paying attention to presidential candidates and their stands on issues so we can make informed and competent decisions in the voting booth.  But we can't help ourselves.  We get sucked into the "horse race."  Who is ahead in the Zogby Poll today; the New York Times poll tomorrow; and, the Nickelodeon/ESPN/O Magazine Poll due out tomorrow.....

As Super Duper Tuesday approaches, the latest national polling shows Barack Obama surging and closing the gap on Hillary Clinton.  It shows John McCain building a lead over Mitt Romney and it seems clear that Mike Huckabee is submarining Romney by splitting the "conservative" vote.

Polls are instructive.  They do give us a sense of where things stand at that moment in time.  But then we need a new poll right away to keep the buzz going....is Obama still surging?  Is McCain really starting to pull away from Romney or will the next poll tell us something different.

And so it goes.  The media serves as the drug dealer on the corner feeding the horse race frenzy.  Read this piece by Jay Rosen over at Pressthink to go a little deeper on this subject.  As you will see in Jay's piece, the media hasn't faired so well in their horse race predictions this year which has further contributed to this once or twice in a century electoral experience.  Of course the media's lack of success has also caused us no shortage of roller coaster rides as they attempt to fix their errors.  Jay points to one ray of sunshine in this exchange between Tom Brokaw and Chris Matthews on the night of the New Hampshire Primary:

"“BROKAW: You know what I think we’re going to have to do?

“MATTHEWS: Yes sir?

“BROKAW: Wait for the voters to make their judgment.

“MATTHEWS: Well what do we do then in the days before the ballot? We must stay home, I guess.”

Matthews was being the realist: Without who’s-going-to-win, “we” might as well stay home. Brokaw (now long retired as the face of the NBC brand) gave him an apt warning in response: “The people out there are going to begin to make judgments about us if we don’t begin to temper that temptation to constantly try to get ahead of what the voters are deciding.” But he was speaking as if the media had a mind and could shift course."

A novel concept indeed.....let the voters vote and then report on how they voted.

The Millenials have arrived

I missed this story on 60 Minutes, but thanks to Jaffe Juice for pointing us to it.

As the father of two Millennials and the employer of many more, I find this story interesting but I also don't agree with all the points made in it.  Others agree with me.

I see a lot of hard working 20-somethings.  They do like praise, but who the heck doesn't like to be told they are doing a good job.  I love being around this up and coming generation.  They are bringing passion and enthusiasm into the workplace and that is a very good thing.

It is true they may do a bit of job hopping to find the right job and those of us on the hiring end will have to adjust to that trend.  I prefer to look at the short term pain of people leaving a little more often as an opportunity to continually freshen the organization.

The challenge of keeping great people of any age remains the same.  Create an environment that is challenging and fun; work that is purposeful and inspiring; and, treat people fairly and with respect.