Citizen Brand

No laughing matter, but.....

London agency Kitcatt Nohr Alexander Shaw has produced one of the best PSA's I have ever seen. It is for WaterAid. We all know how much young kids love to make jokes and laugh about anything having to do with - let's see how do I say this - going number two.

But it is that insight that makes this spot so powerful. Watch it and see what I mean.

Toto, we're not in "Africa" anymore

No set up required. Thanks to my Barkley colleague, Robin, for suggesting this video from a jazz choir from Slovenia. Enjoy.

Hiding Places

As we go through our daily trials and tribulations of life in a bad economy, it is easy to forget that there are people facing much more dire circumstances around the globe. Abject poverty and hunger, lack of clean water and families being torn apart are the daily trials and tribulations they face. This PSA from Trocaire, the overseas developmental agency for the Catholic Church of Ireland, gives us a face and a voice for these people.

AIDS in Africa

Thanks to Ernie Schenck for pointing us to this deeply moving PSA about AIDS in Africa.

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