Citizen Brand

Felicity Huffman talks up Lee National Denim Day

It's almost time to put on your jeans and fight breast cancer. The 15th annual Lee National Denim Day is Friday, October 8. Go to www.denimday.com and sign up today. If you have already signed up, tell a friend to get on over there and support leading research in the fight against breast cancer.

Felicity Huffman is 2010 Lee Denim Day Ambassador

Our 2010 Lee National Denim Day ambassador is Felicity Huffman. Of course, her most recent gig is playing one of the Desperate Housewives on ABC Sunday nights. But my personal favorite role by her was on one of the best but most short lived shows on television - SportsNight.

Now Felicity will be turning her passion and talent toward helping Lee Jeans, the Entertainment Industry Foundation and our newest partner, the Cancer Support Community raise needed dollars for research and support programs.

You can join Felicity and the team anytime you want at DenimDay.com

 

Cause Oscars

 

Thanks to David Hessekiel of the Cause Marketing Forum for honoring Lee National Denim Day as one of his Top Ten all time cause marketing programs.

It has been an honor for all of us at Barkley to be a part of this historic program.

Link here to see David's article in AdAge listing all ten of the best cause programs ever.

Denim and five bucks: a powerful duo

Friday, October 2 is Lee National Denim Day and registrations are pouring in from all over. If you haven't registered, you can do so right now at http://www.denimday.com

Register yourself, your company or organization or form your own team. It's easy to do. And you can see what your donation does in the fight against breast cancer here. 

And if you happen to be in the Kansas City area on Friday, October 2, head downtown to the KC Live venue in the Power & Light District and see our 2009 Ambassador, Christina Applegate. The public celebration starts at 3:30.

The power of denim and five bucks is a wonderful thing.

Denim Day kickoff

The new and improved Lee National Denim Day website launched in the wee small hours this morning. A big thanks goes out to many of our partners at Barkley for burning the midnight oil to make our kickoff deadline.

For our clients, Lee Jeans and the Entertainment Industry Foundation , this is an important launch. This is year 14 of the program and in a troubled economy, Denim Day is the kind of grassroots program that anyone can participate in. Wear your jeans on Friday, October 2 and pay five dollars to help support specific research being done by the best researchers in the world.

We have a very special ambassador this year. It is our first Denim Day alum to do a return engagement for us. Christina Applegate helped us with Denim Day the first time in honor of her mother's fight against breast cancer. This year, Christina is doing it for herself as she battles back from her own bout with the disease. And she is representing survivors everywhere, as you will experience when you visit DenimDay.com.

Now is the perfect time to sign up your company, civic group, Scout troop, religious group, school or start your own team of family, friends and neighbors. Five dollars can make a difference.

Lee National Denim Day

There is still plenty of time to join the fight against breast cancer and wear your favorite jeans at the same time.  Friday is the 13th edition of Lee National Denim Day and all you need to do is head over to www.denimday.com and sign up.

You can join an existing team or start one of your own and invite all your friends, family and coworkers on board.  Five bucks gets you a seat at the table and a chance to don your jeans for a cause instead of just because.

Your donation goes directly to a team of researchers at America's leading cancer research institutions.  Lee Jeans has teamed up with the Entertainment Industry Foundation to create the Lee Translational Laboratories where research is currently underway that is destined to lead to new breakthroughs in the fight against breast cancer and perhaps other cancers as well.

So get your good jeans washed and go to denimday.com and donate a five to fight breast cancer this Friday.

Lee National Denim Day - 2008

Tim Daly and Chandra Wilson will be our ambassadors for the 2008 edition of Lee National Denim Day.  The TV docs are teaming up to tell America to wear their jeans on October 3 and give five bucks to fund critical research in the fight against breast cancer.

This is the 13th year for Denim Day.  Lee Jeans and Barkley created the program in 1996 and today it is a model for grassroots cause branding programs.  Our partner, the Entertainment Industry Foundation and its Women's Cancer Initiatives use the millions of dollars raised to fund collaborative research teams at a dozen leading cancer research institutions nationwide.

As our client at Lee, Liz Cahill said, "We've learned from our incredible team of scientists in Lee Labs that just like jeans, one cancer treatment does not fit all.  Through our Lee Labs for translational research, the early detection blood test, and our work with the National Breast Cancer Coalition, we're making a significant impact in finding and treating this disease in its many different sub-types and arming people with the information they need if they're faced with a diagnosis."

Companies, organizations or individuals wanting to form their own teams can begin signing up June 5th at denimday.com.  And then be ready to wear your jeans and make a difference.

Happy Lee National Denim Day 2007

It's not too late to throw on your jeans and mosey on over to DenimDay.com to make your five dollar donation to fund research looking for early detection of breast cancer.  That is where the money donated for Lee National Denim Day goes now.  It's not just about building awareness or education anymore.  Your five dollars goes directly to researchers at some of America's leading research clinics who are working together on a landmark project.

So give up that Starbucks just one day and help these incredible scientists in their mission.  Today, wearing your jeans means something very special.

Cause it's the right thing to do.....

Check out Razoo.com and their $10,000 contest to engage us to get more involved.  Razoo is a a new web platform designed to mobilize people for positive social change.  Or if you want to dip your toe in the Razoo water, you can check out their blog and see what they are all about.

This is also a great time to remind you that Lee National Denim Day is Friday, October 5.  This is the 12th year for this great grassroots program that has raised over $67 million dollars toward research and education about breast cancer.  There is a new way for you to get involved in Denim Day this year in addition to your workplace.  You can start your own team and get your friends, family or even strangers involved in helping to fight breast cancer.

Perhaps the coolest thing about Lee National Denim Day now is where your dollars are going.  The Entertainment Industry Foundation has launched its Women's Cancer Research Fund. Focused on early detection of cancer, the initiative is supporting EIF's Breast Cancer Biomarker Discovery Project—an ambitious, groundbreaking scientific project where a group of internationally recognized scientists and clinicians from some of the best scientific institutions in the world are collaborating to develop a blood test that will detect breast cancer in its beginning stages, when survival rates are highest.

I had the opportunity to hear a presentation from the group of doctors from the best universities and hospitals in the USA who are conducting this research.  The work they are doing will yield important results and it is so gratifying to be able to tell each person who donates five dollars and wears their jeans on Denim Day this year that their donation is making a REAL difference in the fight against breast cancer.

If your company has yet to sign up for Denim Day, please take the lead and get them to sign up and if you work from home - create your own team.  Either way, you will know you are doing something good.

Red Carpet Causes

As Forrest Gump might have said, causes and celebrities are like peas and carrots.  They just go together.  And I think it's a good thing.  Sure there are times when some might seem to be doing it for the wrong reasons, but for the most part it is one of the best ways for a cause to get attention and money.

   A new website called SixDegrees.org has recently launched.  It shouldn't be difficult to figure out which star is behind it - Kevin Bacon.  It's a cool site that has about 20 celebrities and their causes highlighted.  You can learn more about each cause as well as donate to them.  And as Kevin Bacon tells you in a welcoming video, you can become the "celebrity" for your own cause on the site.  Great concept.

We have worked with celebrities in our cause programs at Barkley for more than a decade now.  And we have new programs we are working on where we believe celebrities can play an important role.  Whether we like to admit it or not, all of us like celebrities, whether they be in movies, music, sports or politics.  We may not like all of them, but the ones we do like can influence how we think and what actions we take.  Especially when it comes to helping us decide which causes we are going to support.  I'm not suggesting it's the only factor, but celebrity influence does matter.

So if you can ignore the dumb and outrageous actions of the few Paris Hiltons in the world, the next time you see a celebrity pushing their favorite cause, give them a gold star.  It's a good thing they are doing.

Thanks to Britt for pointing out SixDegrees.org.