The writers strike has impacted Citizen Brand. It's rerun night. I was thinking back to two years ago and the Super Bowl. It was on February 7, 2006 that I suggested in this space that perhaps there might be an advertiser out there who would consider spending their money a bit differently on the Super Bowl. Here is my rerun:
Really smart advertisers in the future might consider this scenario: Budget enough money to buy four 30 second spots - say $10 million - but only buy one spot and donate the rest to a worthy cause. Then take your one 30 second spot and promote that cause. The company could start a campaign a week or ten days before the game promoting it through every avenue available to them and continue it right through the game and beyond.
Then imagine what a Super Bowl five years down the road might look like if it started a trend and think of all the good that could come of that approach. And imagine what the public would think of the companies who took this approach. And how it would make all the employees of those companies feel.
Who wants to start?
There is one difference. The cost of a Super Bowl spot this year is $2.7 million. Seems like an even better idea given the cost is going up. I repeat - Who wants to start? Anyone?
Well, Armageddon at Arrowhead has come and gone. The sun has risen both days since and life continues. But I do have to give props to the Missouri Tigers and my friends who wear the black and gold. You have one hell of a good football team and they were the better team against my beloved Kansas Jayhawks on Saturday night at Arrowhead Stadium. It turned into a good game in the second half but the 'Hawks had dug too deep a hole to fully recover. Missouri 36 - Kansas 28.
The score aside, it was an incredible sporting event and lived up to and even surpassed the hype it had received. And that is difficult to do most times. Congrats to both schools and their fans for showing the rest of the country that we have championship football in the heartland and understand what it means to be good rivals as well.
Sports and war analogies seem to go together, well like, the kickoff of a football game and a missile launch. It's too easy, especially with football. We have a little football game being played this holiday weekend here in Kansas City that has been dubbed "Armageddon at Arrowhead" It is the Border Showdown which replaced the Border War after 9/11 happened and the squeamish among us felt "War" was a bit overstated. That feeling seems to have passed with Armageddon having now entered our vernacular around these parts.
So what is this epochal game you ask? It is pretty special actually. The University of Kansas, my alma mater and that of my two boys, will take on our neighbor to the east - The University of Missouri. There is a bit of history between the two schools; its alumni; and quite frankly, all the citizens of both states. It goes all the way back to the Civil War. Missouri entered the shaky Union as a slave state and Kansas entered as a free state. Everyone has heard of the battles of Gettysburg or Antietam when studying American history, but not as many have heard about the horrible atrocities committed along the Kansas - Missouri border that in essence represented the opening salvos of the Civil War. And there were atrocities committed on both sides.
The one that garners the most attention was the sacking and burning of Lawrence, Kansas by Missourian William Quantrill. And since Lawrence is the home of the University of Kansas, you can see where the bad blood begins between the schools. In a normal year, the meetings between KU and MU on the football field and in their respective basketball arenas are always bitter battles with bragging rights being proclaimed by the winning teams, schools and alums for the year. 2007 is slightly different.
This has been the year when the two football teams decided it was time to step up to the plate (wrong sport analogy) and make some noise. After one of the most improbable and exciting college football seasons in recent memory, Kansas and Missouri stand at the pinnacle of the football universe ranked as two of the top three teams in the land and a date with each other in Kansas City's Arrowhead Stadium Saturday night. Throw in a national television audience on ABC and a visit from ESPN's College Game Day and you have the makings of something special. Armageddon? Perhaps not. But it will be one hell of a football game.
Which brings me back to sports and war analogies. Even with all this talk of Armageddon at Arrowhead - what was Coach Nick Saban of Alabama thinking?
Oh by the way - ROCK CHALK JAYHAWK - GO KU!
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