Citizen Brand

Lee National Denim Day

There is still plenty of time to join the fight against breast cancer and wear your favorite jeans at the same time.  Friday is the 13th edition of Lee National Denim Day and all you need to do is head over to www.denimday.com and sign up.

You can join an existing team or start one of your own and invite all your friends, family and coworkers on board.  Five bucks gets you a seat at the table and a chance to don your jeans for a cause instead of just because.

Your donation goes directly to a team of researchers at America's leading cancer research institutions.  Lee Jeans has teamed up with the Entertainment Industry Foundation to create the Lee Translational Laboratories where research is currently underway that is destined to lead to new breakthroughs in the fight against breast cancer and perhaps other cancers as well.

So get your good jeans washed and go to denimday.com and donate a five to fight breast cancer this Friday.

Lee National Denim Day - 2008

Tim Daly and Chandra Wilson will be our ambassadors for the 2008 edition of Lee National Denim Day.  The TV docs are teaming up to tell America to wear their jeans on October 3 and give five bucks to fund critical research in the fight against breast cancer.

This is the 13th year for Denim Day.  Lee Jeans and Barkley created the program in 1996 and today it is a model for grassroots cause branding programs.  Our partner, the Entertainment Industry Foundation and its Women's Cancer Initiatives use the millions of dollars raised to fund collaborative research teams at a dozen leading cancer research institutions nationwide.

As our client at Lee, Liz Cahill said, "We've learned from our incredible team of scientists in Lee Labs that just like jeans, one cancer treatment does not fit all.  Through our Lee Labs for translational research, the early detection blood test, and our work with the National Breast Cancer Coalition, we're making a significant impact in finding and treating this disease in its many different sub-types and arming people with the information they need if they're faced with a diagnosis."

Companies, organizations or individuals wanting to form their own teams can begin signing up June 5th at denimday.com.  And then be ready to wear your jeans and make a difference.