Citizen Brand

Not just any old endorsement

Today's New York Times had a special column on its Op-Ed page. Caroline Kennedy endorsed Barack Obama for President. Her piece speaks for itself.

"A President Like My Father

OVER the years, I’ve been deeply moved by the people who’ve told me they wished they could feel inspired and hopeful about America the way people did when my father was president. This sense is even more profound today. That is why I am supporting a presidential candidate in the Democratic primaries, Barack Obama.

My reasons are patriotic, political and personal, and the three are intertwined. All my life, people have told me that my father changed their lives, that they got involved in public service or politics because he asked them to. And the generation he inspired has passed that spirit on to its children. I meet young people who were born long after John F. Kennedy was president, yet who ask me how to live out his ideals.

Sometimes it takes a while to recognize that someone has a special ability to get us to believe in ourselves, to tie that belief to our highest ideals and imagine that together we can do great things. In those rare moments, when such a person comes along, we need to put aside our plans and reach for what we know is possible.

We have that kind of opportunity with Senator Obama. It isn’t that the other candidates are not experienced or knowledgeable. But this year, that may not be enough. We need a change in the leadership of this country — just as we did in 1960.

Most of us would prefer to base our voting decision on policy differences. However, the candidates’ goals are similar. They have all laid out detailed plans on everything from strengthening our middle class to investing in early childhood education. So qualities of leadership, character and judgment play a larger role than usual.

Senator Obama has demonstrated these qualities throughout his more than two decades of public service, not just in the United States Senate but in Illinois, where he helped turn around struggling communities, taught constitutional law and was an elected state official for eight years. And Senator Obama is showing the same qualities today. He has built a movement that is changing the face of politics in this country, and he has demonstrated a special gift for inspiring young people — known for a willingness to volunteer, but an aversion to politics — to become engaged in the political process.

I have spent the past five years working in the New York City public schools and have three teenage children of my own. There is a generation coming of age that is hopeful, hard-working, innovative and imaginative. But too many of them are also hopeless, defeated and disengaged. As parents, we have a responsibility to help our children to believe in themselves and in their power to shape their future. Senator Obama is inspiring my children, my parents’ grandchildren, with that sense of possibility.

Senator Obama is running a dignified and honest campaign. He has spoken eloquently about the role of faith in his life, and opened a window into his character in two compelling books. And when it comes to judgment, Barack Obama made the right call on the most important issue of our time by opposing the war in Iraq from the beginning.

I want a president who understands that his responsibility is to articulate a vision and encourage others to achieve it; who holds himself, and those around him, to the highest ethical standards; who appeals to the hopes of those who still believe in the American Dream, and those around the world who still believe in the American ideal; and who can lift our spirits, and make us believe again that our country needs every one of us to get involved.

I have never had a president who inspired me the way people tell me that my father inspired them. But for the first time, I believe I have found the man who could be that president — not just for me, but for a new generation of Americans."

Caroline Kennedy is the author of “A Patriot’s Handbook: Songs, Poems, Stories and Speeches Celebrating the Land We Love.”

E.T. Phone Home

I am a freak about all things outer space.  I was two when Russia launched Sputnik.  I remember sitting outside on summer evenings when I was five and looking for the satellites that followed Sputnik to cross the sky over my home in Kansas.  I was the kid who awoke at 3 in the morning to watch the Mercury and Gemini space launches.  And I set up a camera in a dark room to take pictures off my television when Neil Armstrong made that historic step for mankind in 1969.

We take space exploration for granted these days.  It seems amazing to me that we seem not to care about continuing to push the boundaries of the earth's atmosphere and find out what lies beyond our moon and beyond our solar system.  Fortunately, there are still people who care and are not concerned that their work is no longer grabbing the headlines.

So imagine my delight when I hear that the switch was turned on today at the Allen Telescope Array in Hat Creek, California.  When the array is fully operational, 350 antennas, each 20 feet in diameter, will act as one giant satellite dish and map "vast swaths of the sky cheaply and efficiently" says the New York Times.  Today, 42 of the dishes were turned on and over the next three years, the array will be completed.  When finished, officials say the array will be able to map the entire sky in a day and a night and then repeat it again the next night.  If, E.T. is out there, the Allen Array will find it.

The argument used against investing in space exploration is that the money used for it should be used to solve problems here on earth.  It's a straw man argument that makes anyone who disagrees sound as if they don't care about the many needs we have here.  This is one person who does care about the problems we have to solve here at home, but I am also a firm believer that the day we stop exploring the universe beyond our one small planet is the day we will lose our will to solve our problems on earth.

And thanks to Microsoft co-founder Paul Allen for providing $25 million in seed money to get this incredible project underway.  It is only because of private gifts like this, that the search for extraterrestrial intelligence is still happening. 

One news cycle

Back to the keyboard after a summer hiatus and it took just 45 minutes with Tuesday's New York Times  to make it happen.  Whatever page I turned to there was example after example of questionable, even unethical decisions by people and organizations.  One news cycle produced some of the worst examples of bad citizen brands I've ever seen.  Consider just a few of them:

In 2005, corporate America received huge tax breaks to bring home their offshore profits and create jobs in America.  Drug makers were the biggest winners bringing home $100 billion while paying only six percent taxes instead of the 35 percent they would have paid prior to the '05 legislation.  Any new jobs created?  Hardly.  Instead tens of thousands of people have been laid off by drug companies in the past two years.

Without even leaving the front page, we see that New York Governor Eliot Spitzer has himself in a bit of a sticky wicket.  The man who used to make Wall Street titans tremble finds himself on the defense after a couple of long time aides decided to use the New York State Police for a little political tomfoolery.  Seems the Governor's nemesis - State Senator Joe Bruno used some police helicopters for trips from Albany to New York City.  Turned out not to be a problem, but the Governor's helpers saw an opportunity and solicited the acting Superintendent of the State Police to help them make a case against Bruno.  By the way, the acting Superintendent is vying for a permanent appointment so he did what any good public servant should do - he helped try to make the case.  Anyway, given Spitzer came into office seven months ago pledging to clean up New York state government, it seems apparent he will need to start with his own staff.

Of course the sports pages these days read more like bad reality television shows.  From Michael Vick and fighting dogs to the critical question of whether or not baseball Commissioner Bud Selig will be in the stands for Barry Bonds' record home run it's amazing that sports writers still find time to report scores of games.

The perfect sports commissioner, David Stern of the National Basketball Association , has a small gambling problem.  He doesn't wager himself, but seems he has a referee who got in over his head with some betting debts and began to make some interesting calls that turned a game or two or ten.  A good betting scandal is needed every ten years or so just to purge the rookie gamblers out of the system.

And then there is poor Sergio Garcia .  I love golf and I truly love the Open Championship.  It looked like Sergio was finally going to win his first major.  He was 0 for 35 coming into the British Open.  He is now 0 for 36.  Unfortunately his major drought is apparently starting to eat away at him.  He was not the shining example of a gracious loser in the press room at Carnoustie on Sunday.  He blamed bad breaks and other golfers in front of him for losing a four stroke lead in the last 14 holes in the final round.  Golf is one sport where no one else has anything to do with the way you play the game.

A handful of news stories in one newspaper in one news cycle.  All examples of either a lack of common sense, common decency or ethical behavior.  And proof that it's time to crank up Citizen Brand again and look for some good examples.  I know they are out there.

Good to be back.