The writers strike has impacted Citizen Brand. It's rerun night. I was thinking back to two years ago and the Super Bowl. It was on February 7, 2006 that I suggested in this space that perhaps there might be an advertiser out there who would consider spending their money a bit differently on the Super Bowl. Here is my rerun:
Really smart advertisers in the future might consider this scenario: Budget enough money to buy four 30 second spots - say $10 million - but only buy one spot and donate the rest to a worthy cause. Then take your one 30 second spot and promote that cause. The company could start a campaign a week or ten days before the game promoting it through every avenue available to them and continue it right through the game and beyond.
Then imagine what a Super Bowl five years down the road might look like if it started a trend and think of all the good that could come of that approach. And imagine what the public would think of the companies who took this approach. And how it would make all the employees of those companies feel.
Who wants to start?
There is one difference. The cost of a Super Bowl spot this year is $2.7 million. Seems like an even better idea given the cost is going up. I repeat - Who wants to start? Anyone?
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