Citizen Brand

Odds and ends

A few things that caught my attention traveling around the 'net.

Our friends over at Audeamus discuss the three trends in social entrepreneurship we can expect to see this year.

Triple Pundit starts a three part series on the continuing evolution of cause marketing. Are we really beginning to make mainstream the needed move from transactional cause marketing to something much more sustainable and transparent. Great interview with Sarah Endline who started a company that is already there called sweetriot.

Meanwhile, Jennifer Rice over at Fruitful shows us some more evidence that we consumers really will pay more for ethically produced products.

As usual, Seth Godin has a bit of wisdom he calls "Solving a different problem."

And over at Adrants you will find an Australian PSA on child abuse that is so different, it cannot help but be controversial. If it gets people talking about the problem, a PSA is doing its job.

Front Porches vs. Backyard Decks

It has been a full day of ideas and discussion at the first annual Public Innovators Summit.  The event is sponsored by The Harwood Institute and Fast Company along with a grant from the Kellogg Foundation.  Leaders representing government, nonprofit, corporate and media sectors have come together this weekend in the mountains of Utah to figure out how to generate innovative thinking to address societal challenges.  There is a consensus that the private sector celebrates and rewards innovation and that a similar approach is needed if we are to improve education, health care and the general standard of living for many people who are in need.

A common theme of our discussions is how to create a greater sense of community overall.  We have talked at length how technology can be both a hurdle to community development as well as a great generator of communities.  Not surprisingly, this group understands the power of technology and many ideas emerged about how to leverage technology to help non profits grow stronger both financially as well as reputationally.

My favorite analogy of the day came from Art Dunning, Vice President of the University of Georgia in Athens.  He talked about how there was a greater sense of community in the days when most homes had front porches.  Sitting on the front porch guaranteed interaction with your neighbors or anyone else who might be happening by.  People who knew each other and communicated regularly were more likely to be interested in each other and watch out for each other.

Art said all that changed as people moved to the suburbs and replaced the porch on the front of the house with a deck in the backyard.  The social center of the house moved from the public arena at the front of the house to the privacy of the backyard.  It became invitation only.  Neighbors were redefined not as people who you knew but as people who lived on the same street as you.

I thought this was a simple and powerful observation.  What we need to do is figure out what the front porches of the future are going to be to help us reconnect with each other.

Times they are a changin'

Need evidence change is in the air?

Jeff Jarvis recently told us that television and YouTube are going in opposite directions, viewership wise.

Steve Rubel pointed us to an Associated Press story saying e-mail is officially old school already.  Consider this quote from the article: 

“In this world of instant gratification, e-mail has become the new snail mail,” says 25-year-old Rachel Quizon from Norwalk, Calif. She became addicted to instant messaging in college, where many students are logged on 24/7."

But wait a minute, maybe the more things change, the more they stay the same.  Back at YouTube, as Adrants points out, the days of no control by the 'Tube may be on the wain.  Freedom of the airwaves can only last so long I guess.

Half lives are getting shorter for everything it would appear.

Anyone want a used Blackberry?

Breaking thru the clutter

Thanks to Andrea for pointing us to a site that rounds up some of the most hard hitting cause ad campaigns going today.

Take a look at Houtlist and see the real power of great issue advertising.

Some of these make the old "your brain on drugs" campaign look very tame by comparison. 

Social Marketing

If you want to learn more about social marketing and how it fits into the world today, a place to be in September is the campus of UCLA and the Social Marketing University.  Thanks to Nedra for spearheading this event.

Social Marketing University

September 18 - 19, 2006
8:30 a.m. - 4:30 p.m.
UCLA Conference Center
University of California, Los Angeles
Westwood, California

Presented by Weinreich Communications
<http://www.social-marketing.com/blog/>

How do you help people adopt behaviors that will make them healthier and better off? How can you create positive social change?

At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.

Join social marketing expert Nedra Kline Weinreich for this two-day training on the beautiful UCLA campus in Los Angeles. By the time you leave, you will have an effective social marketing strategy for your own program and the skills to implement it immediately.

Early registration by July 31 includes a $100 discount, and each additional person from the same organization will receive another $50 off of the registration fee.  Students also get a huge discount.