Citizen Brand

Lee National Denim Day - October 6

Lee National Denim Day is Friday, October 6.  So many people are lending a hand as we approach the 11th celebration of the largest single day fund raiser for breast cancer research.

In addition to our friends at Dunder Mifflin and Pierce Brosnan, now a number of other celebrities have taken time to design and decorate denim pockets and put them up for auction.  Find out more at CharityFolks.com

There is still time for you to join thousands of other companies and organizations everywhere to help in the fight against breast cancer.  Click here to go to www.denimday.com and register today.  Your donation will go to an incredible research project being done by eight of the leading cancer research hospitals in America through the Entertainment Industry Foundation's Women's Cancer Programs.

Dunder Mifflin goes Denim

The cast of the Emmy Award winning comedy "The Office" is jumping in to help our clients Lee Jeans and the Entertainment Industry Foundation with Lee National Denim Day.  The cast took time out recently to produce this public service announcement that will run on the NBC network and on individual NBC affiliates between now and October 6.

If you, your company or other organizations you are affiliated with have not yet signed up to participate this year, now is the perfect time to join the fight to find a cure for breast cancer.  Just go to www.denimday.com to sign up.  Then on October 6, put on your jeans and donate five dollars to EIF's Women's Cancer Programs.

Through Lee's partnership with the EIF, the dollars donated through Lee National Denim Day will directly fund the early detection and treatment research and community breast cancer programs.  For the first time ever, seven of the leading cancer research institutions are working together to help dramatically increase the rate at which laboratory breakthroughs can be translated to more effective therapies for patients.

The seven institutions are:

Johns Hopkins University; Harvard University; M.D. Anderson Cancer Center; UCLA; University of Chicago; University of Washington (Seattle); and, Vanderbilt University.

Our company has been proud to be a part of the success of Lee National Denim Day for the past ten years.  I can't wait to once again wear my jeans for a great cause on October 6.